You receive the results of a paired-comparison preference test of four soft drinks from a sample of 200 persons. The results are as follows:
a. How do these brands rank in overall preference in this sample?
b. Develop an interval scale for these four..
You study the attrition of entering college freshmen (those students who enter college as freshmen but don’t stay to graduate). You find the following relationships between attrition, aid, and distance of home from college. What is your interpretatio..
You wish to analyze the pedestrian traffic that passes a given store in a major shopping center. You are interested in determining how many shoppers pass by this store, and you would like to classify these shoppers on various relevant dimensions. Any..
You work as an organizer for a union that is trying to persuade workers in the banking industry to unionize. You’ve collected authorization cards from 52 percent of the workers at a particular company. Should you file a petition with the NLRB for a s..
Your class team in research methods has completed a field project for a financial institution on branch location effectiveness. What questions about audience analysis should you answer as you plan your presentation?..
Your large firm is about to change to a customer-centered organization structure, in which employees who have rarely had customer contact will now likely significantly influence customer satisfaction and retention. As part of the transition, your sup..
Your task is to interview a representative sample of attendees for the large concert venue where you work. The new season schedule includes 200 live concerts featuring all types of musicians and musical groups. Since neither the number of attendees n..
Zafer Toprak is a developing a new mutual fund portfolio and in the process has asked you
to develop the mean and variance for the stock price that consists of 10 shares of stocks from Alcoa Inc., 20 shares from AB Volvo, 10 shares from TCF Financial..
“There is an ‘unhealthy correlation’ between the building of skyscrapers and subsequent financial crashes,” according to Barclays Capital. Examples include: the world’s first skyscraper, the Equitable Life building in New York (completed in 1873 and ..